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How to Advertise Your Vacation Home for Profit

Posted on December 15, 2008 in the Real Estate category

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If you currently own a vacation home that isn’t getting used enough by your family and friends, you might want to consider how to advertise your vacation home for profit. Many people rent out their vacation rental to earn extra cash if they won’t be staying in it themselves, and you’d be surprised to learn how much people are willing to pay on a nightly and weekly basis to stay in the home that you are not using! Knowing how to advertise your vacation rental will help you get the most for your time and efforts and will also mean that you can make a substantial income just renting out your property.

The first thing you’ll want to do in the process to advertise your vacation property is to write a very descriptive ad of your vacation rental. You’ll want to tell the potential renters the square footage, how many rooms, how many bathrooms, and what sorts of furnishings are provided. You’ll then want to mention, possibly in bold lettering, any amenities the property has such as hot tubs, pools, saunas, tennis courts, and things that many people would consider luxury items worth paying for. You’ll also want to list these items because it’ll make your vacation rental stand out from the rest.

When you advertise vacation homes, you want to make sure that people see your property and recognize its attractiveness and worth. A great way to draw people to your advertisement is to use a bold typed catchy headline. Don’t lie in the headline, but make it be something that will grab renters’ attention. Suggest that you’ll give a free night rental if a week is booked or something to that effect; it’ll bring the renters in! When you advertise your vacation home, you want to be sure that you really sell the place on all of its good character traits, as that is how you get renters to book with you and start making money.

After you write your ad you will want to advertise vacation rentals in every possible outlet. The Internet is obviously a great resource that most people use to search vacation rentals. There many of these sites that it will be hard to select which ones to use, so try to pick the ones that seem most enjoyable to browse as a renter, as these are the sites that are most attractive to your potential renters. When you advertise vacation homes on these web sites you’ll want to include photos. Without photos you might as well not advertise your rental at all, because people really want to see what they are paying for. Look for a site that offers unlimited pictures, so you can add as many as you want of the interior, exterior and surrounding area. Pictures have a positive effect on inquiries and bookings.

You should also prepare a nice, professionally produced brochure for your property. You can use the same content you wrote and posted on the Internet, and the photos, too. The more exposure your home gets when you advertise your vacation rental, the sooner it will rent and the better your profits will be. Not a bad way to start out, not to mention all the money you’ll make!

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Comments

2 Responses to “How to Advertise Your Vacation Home for Profit”

  1. Starting Real Estate on December 29th, 2008 6:55 am
    Some more tips on advertising online:

    Hostelworld.com is a great site for exposing your vacation properties. They have a whole system set up to help you rent. The only catch is they get a cut. But they give you a lot of new costumers and an online booking system.

    I’ve also found craigslist.org is a really nice tool. Craigslist is free and gets you the contact info. Also, if you have a site already set up, you can have your craigslist post link to your site.

    Ada is absolutely right about descriptions, not just to grab the reader’s attention, but for search engines or internal searches too. Sometimes people are looking for something specific–for example a gym. If you’re property has a gym listed, it might come up in the search results, but if yours doesn’t, some readers won’t even take a look at it. Some people even list similar keywords at the bottom of their craigslist posts. I personally don’t like it, and would prefer if posts had all the necessary words in the description (For example: * Well-equipped gym with free-weights, nautilus, treadmills, and exercise bikes. Our fitness center also has a TV with cable, air conditioning, lots of windows for light and air circulation, yoga mats and a stretch area). But regardless where the words are listed, in a list at the bottom or as part of a description, it’s important that they be there so that potential clients can find your listing.

    Ada hits the mark on pictures as well. If I’m looking to take a trip somewhere new, if I don’t see the pictures, I’m just not comfortable committing to a spot. On sites like hostelworld, reviews really help out, but without the pictures, I still wouldn’t book or even take a look at the place once I reach my destination. When taking pictures, little details go a long way and it’s definitely worth the effort. I always want to see a clean bed/bedroom, a nice living area, and what the place looks like on the outside. One small tip is to use the flash even during the day, this minimizes shadows and makes the room look brighter, fresher, and sunnier.

    Cheers and good luck and thanks for the great article.

  2. Branson Condos on March 6th, 2009 6:24 pm
    I totally agree with you when you say that the Internet is a very popular outlet to advertice with.
    We use many different methods to advertise our vacation properties (mainly good SEO and even some pay-per-click campaigns).
    But also, Craig’s List can be effective and the best part about it is: it’s free!
    I think most realtors get stuck when it comes to advertising. You can have the best property, the best prices, and the best agents on your team…but without effective advertising, it’s virtually worthless.
    Thanks for the tips. I found them very usefull and I’m sure many others will too.

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