It?s true! And you know it! It’s a cardinal rule of direct marketing and as a real estate investor you need to keep it uppermost in your mind if you want to succeed. And while you may think this is only true for longer direct mailings in other industries, it?s even more important with a postcard mailing.

Let’s face it, the postcard doesn’t have a lot of space on it. As a real estate investor using this method, you don?t have the luxury of developing a two-page argument leading to the merits and benefits of your product as some marketers do.

How can you make strong headlines? Use the direct marketing formula, What’s in it for the customer? You need time to think this over because effective headlines usually don’t get written instantly.

Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?

Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that’s right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.

Study them. Once you’ve absorbed them, then you can begin to create various headlines. That?s right! I said headlines in the plural. Don?t settle just on one. Get those inherent creative juices flowing. Power your headlines with strong action verbs.

You?ll discover that once you start this exercise, you?ll have variations around a certain theme. Some ideas will automatically drop out because others will seem to much more effective. That’s exactly what’s supposed to happen. As you cross out the ideas you consider the weaker ones, you?ll be left with only the strong ones.

In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.

I know. It seems that you?re taking quite a bit of time just creating your headline. That’s exactly the way it should be though. Your headline is just that important. And it’s a fact that you should never forget.

In fact, you can even spin your own headline from the tips I’ve mentioned. Once you come up with the best and convincing headline, you?re on your way to achieving real estate success.